Monday, January 30, 2012

Android stays ahead of iPhone surge in US (despite what Nielsen thinks)

An iPhone 4S
Nielsen's claim that the iPhone is 'catching up' with Android isn't quite right. Photograph: Suzanne Plunkett/Reuters
"More US Consumers Choosing Smartphones as Apple Closes the Gap on Android" says the headline on the Nielsen blog, looking at sales of smartphone in the US over the fourth quarter.
Only one thing wrong about it: Apple isn't, by the numbers Nielsen provides, closing the gap in installed base on Android. Instead, the Android OS is extending its lead in smartphones – which, according to Nielsen, stands at 46.3% of the total market; Apple, it says, has 30% of the overall market.

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